As founder of the Integrated Marketing Summit and Demandcon, I have produced over 30 educational marketing events all over the United States including London since 2009. Many of our sponsors did very well at our events, collecting tons of leads, while others made an awful mess out of their participation because they weren’t prepared. That’s …
Finding your unique niche is the key to opening the door to new prospects and exponential growth. Finding the right formula when it comes to creating your brand’s Ideal Customer Profile isn’t always as simple.Luckily, with our proven system and the following steps, you can more accurately and effectively target the quintessential set of customers …
Marketing agencies have always known that companies need a content marketing strategy to be effective in their lead generation efforts. However, if you are a b2b salesperson or sales consultant you might be asking yourself, “why do I need a content marketing strategy?” Some salespeople might even say, “just give me a lead and I …
