As founder of the Integrated Marketing Summit and Demandcon, I have produced over 30 educational marketing events all over the United States including London since 2009. Many of our sponsors did very well at our events, collecting tons of leads, while others made an awful mess out of their participation because they weren’t prepared. That’s …
Finding your unique niche is the key to opening the door to new prospects and exponential growth. Finding the right formula when it comes to creating your brand’s Ideal Customer Profile isn’t always as simple.Luckily, with our proven system and the following steps, you can more accurately and effectively target the quintessential set of customers …
There are over 4.3 billion email users worldwide in 2023! For many years now, most marketers will tell you that B2B mass email doesn’t work. They will tell you that no one wants prospecting emails and that you will only destroy your email reputation and brand by via mass email. These are the same people who have …
Cold Email Marketing is a campaign tactic used mainly by B2B sales and marketing professionals who want to automate their lead generation efforts. These campaigns use automation technologies that connect to your existing email account to send a series of text-based emails to contacts who match their ideal customer profile (ICP). The advantage of these …
Marketing agencies have always known that companies need a content marketing strategy to be effective in their lead generation efforts. However, if you are a b2b salesperson or sales consultant you might be asking yourself, “why do I need a content marketing strategy?” Some salespeople might even say, “just give me a lead and I …
